Why? Because Google is cruel? Nope.
The search engines want to serve the searchers. So…. a site that sits without changes for a long time does not seem LIVE, it seems DEAD. Even if your site is classic —museum-worthy!
Google doesn’t know if you’re showing old history, out of business, or just taking a very long breather. Think of search engines like job recruiters: haven't done anything new lately? Points off. Got no references? Points Off.
Search engines start to assume that no changes mean you are less involved with serving customers, and prospective customers view you the same way.
Search engines feel that the searcher will be happier with an active person in the same business. The active guys move closer to the top of the list; inactive guys move further down.
IS THERE AN EASY METHOD TO IMPROVE
YOUR SEARCH ENGINE RANK?
YEP, HERE ARE YOUR EASY OPTIONS:
A) Serve your customers with news or “olds.” Serve them with information. Just about any addition or change is fine: “we just bought a new widget processor,” “we now offer new colors,” "I've got a show," "I've got a sale," “I just started work with …”
1) Have me add your info: text and/or images.
We’re talking easy, inexpensive stuff, here.
2) Have me set up an area that you can post info, yourself.
Cheap and dependent on what you want.
B) Call a buddy —preferably in a related business— and say “It’s mutually good to trade links; let’s do it.” Okay, maybe you just happen to know a lot of cranky, slow-to-move people. Give it a try anyway.
1) Have me add their link. Total chump change, here.
2) Same as the above, but have me teach you how to add your own links, and set you up with free software. At your business, at your convenience, about a half hour of concentration and reading off a cheat sheet. I’ll charge $20.
C) Get reviews and recommendations on sites like Yelp and Google+.
Need a link to set up Yelp for Business or Google for Business, let me know.
Speaking of which, how about a nice or even mixed review of my business:
Synchromesh on YELP
Synchromesh on GOOGLE
Thanks, in advance!
D) Be a rebel. What would you do with more business anyway?
1) Repeat often “Google is not the boss of me.”
2) Repeat often “Punk web designer forgot to press the instant top-ranking button.”
3) Repeat often “Yellow Pages, baby!”
3) Repeat often “Pure BS, and I haint gonna Goo-Gal it to see if it's true!”
HOW OFTEN SHOULD YOU DO THIS?
ONCE A SEASON IS GOOD.
THAT'S ABOUT HOW OFTEN YOU'LL GET A SEARCH ENGINE REVIEW.
MORE OFTEN IS EVEN BETTER.
Do I know that you don't have time to think of these things?
Yep. In fact, I know if you step out of the zone in producing your work like "cheeseburger, cheeseburger, cheeseburger,"
you won't have funds to have me help you.
Call me if you'd like to know how your site can be updated or upgraded.
The Tech is New
The Idea is Old:
Information that serves the customer,
brings rewards to all.
See what's new: